In a word – ABSOLUTELY! In our increasingly digital world, the tactile power of a direct mail campaign has actually become more effective than ever before.
Direct mail is a great way to promote your business, because it gives your customers a powerful physical reminder of your brand, something they can touch and hold, in a time when most advertising is disappearing down a newsfeed faster than they can digest it.
When it comes to direct mailing there are a few secrets to success:
1. Make your message as compelling as possible. Creating an eye catching and engaging design is without a doubt a great way to capture your audience’s attention, but it is really important to focus on the words you use as well. A weak heading can sink a campaign and copy that is disjointed or filled with jargon can alienate your reader.
2. Use variable data printing to create targeted content that connects with your customers on a whole new level. Variable data printing allows you to change aspects of your message to suit different sectors of your list, or personalise parts of your message to each individual. This gives you more control over the message you’re sending and allows you to build stronger connections with your audience.
3. Take the time to track your responses. There is a misconception that online marketing is more effective because it’s more measurable but with the right reporting strategies, direct mail services can be just as trackable as an online campaign. With a split test mail out you can track reply rates or you can use alternate contact methods to track area specific responses.
For expert advice about how to achieve success with your next direct mail campaign, or for assistance with direct mail reporting strategies, contact the team at Kwik Kopy today.
