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Navigate Your Business with Wayfinding Signs

Guide visitors confidently with intuitive wayfinding signage that provides clear directions and improves the overall user experience.

When people step into a new or complex environment, it is easy to feel confused or unsure where to go. Well-designed wayfinding signs reduce stress and help customers, staff and visitors locate products, services, rooms or people quickly. By combining directional signage, identification signs and visual cues, you can create a system that is both functional and aligned with your brand identity.

Versatile Applications for Wayfinding Signage

Our range of wayfinding solutions can be customised for a wide variety of settings, from small offices to large facilities. Common applications include:

  • Door and wall signage for identification

  • Directional signs with arrows or maps

  • Entrance and exit signage

  • Cubicle and room name signs

  • Informational map graphics

  • Parking and services signage

  • Floor signs for navigation and safety

Wayfinding Signs

Wayfinding Signs Boost Accessibility

Create inclusive environments with wayfinding signage designed for accessibility.

Clear signage improves the user experience for everyone, particularly visitors who may face barriers in navigating your space. Our tailored wayfinding signs support accessibility by marking wheelchair-friendly pathways, highlighting accessible entrances and exits, and including braille or high-contrast text for people with limited vision.
By providing signage that is easy to read and understand, you improve safety, enhance the visitor experience and make your business more welcoming for all.

Wayfinding Signs

The Four Main Types of Wayfinding Signage

Urbano
Effective wayfinding relies on a complete system of signs that guide, inform and regulate visitor movement. At Kwik Kopy, we design wayfinding solutions that combine functionality with brand identity. The four main types of wayfinding signage include:

Identification Signage

Helps people recognise where they are. These signs label spaces such as rooms, floors, building numbers or departments, making it easy to identify specific locations.

Directional Signage

Provides clear directions to help people navigate unfamiliar environments. Arrows, maps and visual cues guide visitors through shopping centres, healthcare facilities, airports, universities and large offices with ease.

Informational Signage

Delivers useful details to support the visitor experience. This may include operating hours, service points, facilities available or maps showing a building layout.

Regulatory Signage

Communicates rules, safety requirements and accessibility standards. Examples include Exit Only, No Smoking, Accessible Entrance or Emergency Assembly Point signage, which all play a crucial role in ensuring safety and compliance. Together, these four types of wayfinding signs provide clarity, reduce confusion and create a smoother visitor experience across both indoor and outdoor applications.

Perfectly Complemented By

Discover a range of products to complement and enhance your wayfinding signs.
Sticker Square

Floor Decals

Floor decals work in tandem with wayfinding signs to direct foot traffic. Perfect for stores, events, or hospitals.

Vinyl Banner

Vinyl Banners

Excellent for large outdoor spaces or events, banners can visually supplement wayfinding signs.

Avatar

Posters

Improve functionality by providing additional context or detail to your wayfinding signs with posters.

Marker Pin

Find a Kwik Kopy Printer near you

With over 90 locally-owned print stores across Australia, let us match you with the perfect partner for your business.

Frequently Asked Questions

Have a question about wayfinding signage? Find the answers to the most common questions we receive here.
What is wayfinding signage?
Wayfinding signage is a system of signs designed to guide people through spaces efficiently and safely. Unlike general advertising signs, wayfinding signs provide clear directions, identification and information to help visitors navigate unfamiliar or complex environments such as hospitals, airports, shopping centres, offices and universities.
What are the four types of wayfinding signage?

The four main types of wayfinding signage are:

  • Identification signage – Labels spaces such as rooms, departments or buildings so they are easy to recognise.
  • Directional signage – Uses arrows, maps or visual cues to guide people to their destination.
  • Informational signage – Provides helpful details like hours of operation, available services or building layouts.
  • Regulatory signage – Communicates rules and safety requirements such as Exit Only, No Smoking or Accessible Entrance signs.

These four categories form a complete wayfinding solution that reduces confusion, improves accessibility and enhances visitor satisfaction.

What is the purpose of wayfinding signs?
The main purpose of wayfinding signs is to help people navigate spaces confidently. They improve the visitor experience by reducing stress and confusion, ensuring individuals can find their way quickly, safely and with minimal effort. Effective wayfinding signage also supports accessibility and operational efficiency in large facilities.
What is the difference between signage and wayfinding?
Signage is a broad category that includes promotional, informational and branded signs. Wayfinding signage specifically guides and informs visitors by providing clear directions and identification. While advertising signs promote products or services, wayfinding signs focus on navigation and safety.
What is the difference between directional and wayfinding signage?
Directional signage is one part of a larger wayfinding system. It helps people move from one location to another using arrows, maps or directions. Wayfinding signage includes directional signs along with identification, informational and regulatory signage, creating a complete navigation system.
What materials are used in wayfinding signage?
Wayfinding signs are produced in a variety of materials depending on location and durability needs. Acrylic and aluminium are popular for their lightweight strength, PVC offers a cost-effective option for indoor use, and stainless steel is often chosen for outdoor or high-end applications. The right material is selected based on factors such as weather exposure, accessibility requirements and brand image.
What are common wayfinding mistakes?
Mistakes often include unclear fonts, low contrast between colours, too much information on one sign, or poor placement where signs are hard to see. Neglecting accessibility features such as braille, symbols, or consistent design can also confuse visitors. Clear wayfinding signage created by professionals ensures messages are easy to read and align with your brand identity.
How can I make my own wayfinding sign?

Contact your local Kwik Kopy centre to discuss your requirements. You can supply your own artwork or work with our designers to create a custom wayfinding solution that fits your environment. Once artwork is approved, we handle the printing and finishing process, ensuring your signs are durable, high quality and delivered in a timely manner.

Need Assistance?

Have a question? Our friendly team is here to help you every step of the way.

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