The Landscape Show 2026 attracted 2300+ attendees, including industry professionals, landscapers and decision-makers. But standing out on a crowded exhibition floor is one of the toughest challenges a business faces. You’re competing for attention in a sea of booths, all fighting for the same qualified leads. One misstep, such as inconsistent branding, amateur graphics, or a forgettable experience, and your booth gets lost in the noise.
Soilworx, a landscape supply specialist, knew they needed more than a shell scheme booth and a few printed banners. They needed a cohesive, unmissable presence that stopped foot traffic, engaged visitors, and turned curiosity into qualified leads.
Who is Soilworx and What Was the Challenge?
Soilworx supplies premium landscape materials and services to landscapers, developers, and outdoor designers across Sydney and regional New South Wales. At The Landscape Show, they faced a classic exhibition problem: how do you communicate the breadth of your product range, build brand authority, and generate leads when your booth is one of dozens in a crowded hall?
The brief was clear. Soilworx needed a distinctive booth presence that reflected their brand strength and product expertise, not just a sign with their logo. They wanted visitors to feel the quality and professionalism of their business the moment they walked past.
The Goal: Three Core Objectives
Before any design work began, the Kwik Kopy Surry Hills team worked with Soilworx to define what success looked like:
1. Unmissable Branding:
The booth needed to command attention from across the exhibition floor using Soilworx’s bold corporate palette paired with dynamic visual language that reflected the landscape industry.
2. High Engagement to Stop Foot Traffic:
A passive booth with static signage wasn’t enough. Soilworx needed an interactive element that would draw visitors off the main aisle and create a reason to stop.
3. Lasting Impression Through Quality Takeaways:
Every printed asset, from branded merchandise to promotional collateral, had to reinforce Soilworx’s premium positioning and quality promise.
The Design Strategy: 360-Degree Booth Branding
Standing out at a trade show starts with bold, cohesive design. Kwik Kopy‘s design team developed a 360-degree visual strategy for Soilworx using contour-line graphics that referenced landscaping topography, which was a clever visual metaphor that spoke directly to their industry.
The colour palette combined Soilworx’s corporate branding with high-contrast accents that worked equally well on shell scheme wall panels as on smaller POS displays. This consistency across every asset, from large format graphics to giveaway cards, ensured the booth looked professional and intentional from every angle.
Every element was strategically placed to create a flow through the booth, guiding visitors from the eye-catching shell scheme wall branding, through the interactive centrepiece, and toward the team for a conversation.
The Deliverables: Everything from Design to Production
Kwik Kopy Surry Hills managed the complete exhibition presence under one roof. Here’s what they produced:
Exhibition Shell Scheme Graphics & Wall Branding:
Custom-printed wall graphics and branding panels that transformed the standard white shell scheme booth into a branded environment. These large format panels transformed the standard shell scheme booth into a branded environment designed to fit the booth framework.
Custom Stackable QR-Enabled Cubes:
The centrepiece of the booth was a bespoke interactive cube tower; each panel printed with Soilworx product imagery and a unified QR code. Visitors could scan the code to enter a competition, a simple yet effective way to capture details and convert foot traffic into measurable leads.
Promotional Signage & Display Panels:
Including table-top stands, directional signage, and product showcase panels that highlighted Soilworx’s key offerings and technical credentials.
Branded Giveaway Merchandise:
Printed notepads, seed packets, and branded merchandise that extended Soilworx’s presence beyond the booth itself, creating touchpoints that lasted long after The Landscape Show ended.
POS & Marketing Collateral:
Business cards, flyers and brochures that reinforced the booth’s visual language and gave visitors information they could take away about Soilworx’s services.
The Interactive Element: QR-Coded Cube Tower
The QR-enabled cube tower was the standout feature. Instead of static signage, visitors could interact with the booth by scanning a custom-printed QR code on each cube panel to enter a draw for landscape products and services. This simple mechanic delivered two outcomes:
1. Physical Engagement:
The cube tower gave visitors a reason to stop, engage with the booth, and spend time exploring Soilworx’s products.
2. Digital Lead Generation:
Every scan generated a competition entry with visitor contact details, allowing Soilworx’s sales team to follow up with qualified leads post-show.
It was a tangible example of how print and digital work together at a trade show using physical design to drive digital interaction.
Why End-to-End Production Matters
Managing design, large format printing and full production under one roof is critical for exhibition success. When every asset is designed and printed by the same team, colour reproduction and messaging can remain consistent, while deadlines are easier to manage without the usual delays that come from juggling multiple suppliers.
Soilworx could be confident that the wall panels matched the cube graphics, which matched the giveaway merchandise, thereby creating a cohesive, professional impression that built credibility with visitors.
The Results: A Stronger Exhibition Presence
The finished stand gave Soilworx a consistent visual presence across its shell scheme graphics, interactive competition display, promotional signage and supporting collateral. The interactive cube tower generated sustained foot traffic throughout the event, and The QR competition generated a steady stream of qualified leads for Soilworx to follow up after the event.
More importantly, Soilworx’s brand impression shifted from “another landscape supplier” to “premium, innovative, worth doing business with”. After the show, Soilworx had new connections and conversations to continue with industry professionals they met at the event.
The project demonstrated how considered design, large format printing and coordinated production can turn a standard exhibition space into a more engaging brand environment.
What This Means for Your Next Exhibition
If you’re planning a trade show, expo, or industry event in Sydney, the Soilworx case study offers a clear lesson: your booth is a marketing environment, not just a structure. Every printed asset, from shell scheme branding to business cards, communicates your brand’s professionalism and quality.
Kwik Kopy Surry Hills delivers end-to-end exhibition signage and production, from concept through completion. Whether you need shell scheme booth branding, large format graphics, interactive displays or promotional merchandise, we manage design, printing, and production under one roof. That consistency, reliability and consultative approach is what separates a forgettable booth from one that generates real results.
Visit us at Kwik Kopy Surry Hills, located at 300 Elizabeth Street, Shop 12C, Ground Level, Centennial Plaza Tower C, Surry Hills with easy access via Central Station and nearby parking on Mary Street.
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Frequently Asked Questions
What did Kwik Kopy Surry Hills create for Soilworx at The Landscape Show?
Kwik Kopy Surry Hills delivered a complete exhibition presence, including shell scheme wall branding, custom stackable QR-enabled cubes, promotional signage and display panels, branded giveaway merchandise, and POS/marketing collateral. Every asset was designed and printed in-house to ensure consistent branding and high-quality results.
How did the QR-coded cube tower help Soilworx generate leads?
Visitors could scan a custom-printed QR code on the interactive cube tower to enter a competition, turning passing foot traffic into measurable digital entries and qualified sales leads. It bridged physical booth engagement with digital data capture.
Why does managing design and printing under one roof matter for an exhibition stand?
When graphic design, large format printing, and production are handled by the same team, colours, messaging, and materials are consistent across every asset. This creates a professional, cohesive booth presence from every angle, building credibility and ensuring no quality surprises on setup day.
What large format printing and exhibition products does Kwik Kopy Surry Hills produce?
Shell scheme booth graphics, custom stackable displays, wall branding and signage, pull up banners, table-top stands, wide format vinyl prints, and promotional merchandise. We also design and print business cards, flyers, and event collateral to support your booth presence.
How can I get a similar exhibition stand for my next trade show?
Contact the Kwik Kopy Surry Hills team to discuss your event objectives. We manage everything from concept and design through large format printing and full production, so your booth looks professional, stands out, and delivers results.
How fast can Kwik Kopy Surry Hills turn around an exhibition project?
Turnaround depends on the scope of the project, artwork requirements, quantities, materials and finishing. Contact the Kwik Kopy Surry Hills team early to discuss your event deadline and production requirements.
Ready for Your Next Event?
Contact the Kwik Kopy Surry Hills team to discuss your exhibition needs. We’ll work with you from concept through delivery to create a booth presence that stops foot traffic, engages visitors, and converts interest into leads.
