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Printing in a Digital WorldWith emails, iPhones and eBay ruling our lives, a strategy for print-based marketing can often fall by the wayside. We’re lead to believe that reaching potential customers or clients can only be done by way of the web, and the campaigns of many companies are often centred around this idea.

Although this may sound like a disincentive to promote your brand with print-based materials, it actually provides an enormous advantage. While our inboxes are always full of so many offers and advertisements, our postboxes are often starved for attention. A well designed brochure with a unique, engaging flavour can hold a prospect’s attention for longer than a 160-character status update, and can provide a lot more information.

By combining the right design, with ideal paper stocks and the perfect finishing touches, your print-based marketing can really help your company stand out from the crowd. Combined with your online efforts, a print-based marketing strategy that includes catalogues, brochures, and giveaways such as calendars and notepads, can ensure your brand achieves maximum exposure.

If you need advice on the best way to include printed promotional material in your marketing strategy, have a chat to Kwik Kopy. They can help with every part of the process – from design to delivery.

For more handy design and printing tips, head to your nearest Kwik Kopy Centre.

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