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When to use promotional products in marketing

Promotional products give you the chance to be creative and provide you with extended brand exposure, particularly if the product you choose to have your logo printed onto is something people can get repeated use out of. T-shirts, stress balls, tote bags can all be big hits with your customers and targets and items they are far less likely to throw away.

So if you’re looking for a cost-effective marketing tool to enhance your brand and business reputation, then promotional products could be just what you’ve been looking for. To help you get the most out of promotional products in your marketing, let’s take a closer look at when you can use them to get the best return.

Direct Mail Campaigns

Direct mail is an effective marketing medium and it’s perfect for your promotional products as you’re able to reach people directly with something tangible. Putting personalised merchandise directly into the hands of customers and prospects is a great way to have them remember your name.

Trade Shows

Promo products are a great way to help your business stand out from the crowd at a busy trade show, convention or expo. They usually draw a diverse crowd giving you plenty of opportunities to market your business to existing customers and prospects. Not to mention giving you a point of difference over the competition. Everyone is drawn to the stand with the best giveaways!

Conferences and Seminars

If you’re keen to network with like-minded people, then conferences offer a perfect opportunity to meet people within your industry. A promotional product as a gift to a conference attendee or as a thank you for attending your seminar gives you an opportunity to draw attention to your brand.

Build Relationships

Rather than sending follow-up emails to your customers, it’s worth considering sending them a personalised promotional product to help nurture existing relationships and build loyalty – it could be something as simple as a calendar!. You can also use your custom merchandise as giveaways and incentives for your own business or as prizes in events run by your customers, suppliers or community groups.

For more info on the wide range of promotional products available, speak to the team at your local Kwik Kopy today.

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