Business networking plays an important role in raising brand awareness and developing your small business. It provides you with an opportunity to build relationships with your local business community and industry peers as well as grow your customer base and generate referrals.
Let’s explore some tips to help you get into a networking mindset for your business and help create a great impression with business contacts, customers and prospects
How to Network Your Small Business
- Plan an Elevator Pitch
One of the best ways to always be prepared when you’re networking is to develop an elevator pitch for your business. The idea of an elevator pitch is to let people know everything they need to know about your business in a conversational way in 60 seconds or less. Include a compelling short description of what your business is all about and the value your products or services offer customers or clients.
- Exhibit at Trade Shows
Trade shows are the perfect opportunity to build relationships face-to-face. Look for shows that reach your target market and remember to follow up any promising contacts within 48 hours of the event with a quick email or phone call. If you want to be really proactive when it comes to business networking then also explore exhibiting at local community events to raise your business profile.
- Attend Small Business Events
Small business conferences provide an opportunity to meet like-minded people and make valuable connections with other small business owners. Give yourself access to other business networking situations in your local community by looking for groups such as your local chamber of commerce. Remember to be interested in new contacts for who they are and once the connection has been made the business will follow.
Finally, if you want to create a lasting impression when business networking – don’t forget to arm yourself with plenty of business cards. Your business card provides everyone you meet with essential contact information as well as provide you with an opportunity to reinforce your brand.
For everything you need to effectively network your small business, speak to the team at your local Kwik Kopy today.
