When it comes to digital marketing, email can be an inexpensive, far reaching and highly trackable option. And best of all – email offers the highest ROI among digital channels, so you can be sure you’re getting bang for your buck too!
The one downside to email is that there’s just so much of it. In fact, almost 200 billion emails are sent around the world each day, so it can take something pretty special to get you and your business noticed.
Luckily we’ve got some great ideas to help you do just that…
3 Great Email Marketing Ideas
1. Abandoned Cart Rescue Campaign
There are lots of reasons that customers abandon carts. Sometimes users are just window-shopping, they might get distracted, or perhaps they weren’t expecting to pay so much for shipping. Whatever the reason an email targeted to users who didn’t complete their transaction is a proven way to improve conversion rates. Send through a half-price shipping code or a % discount voucher and see how many abandoned carts can be rescued.
2. Engage Your Inactive Customers
Most email lists have a pretty big percentage of ‘inactive’ users and yours is probably no different. Creating an email campaign that targets these people is a great way to breathe new life into lacklustre relationships. By acknowledging their lack of involvement you’re letting prospects know that you’re paying attention. Ask how you can improve their experience, or offer them some great incentives for getting involved again.
3. Loyalty Programs
Loyalty programs are great for turning one off buyers into long-time customers and email is ideal for introducing your program and keeping buyers abreast of their ‘loyalty level’ and next steps. A great way to kill two birds with one stone is to offer rewards for product or service reviews. You’ll bolster your position by providing social proof for prospective customers and build brand loyalty at the same time.
For help creating a creative email marketing campaign that gets your business noticed, speak to the team at your local Kwik Kopy today.
