If you want to build brand loyalty and repeat customers then you can’t go past great marketing collateral to raise the profile of your business.
Quality marketing collateral should effectively promote your brand to customers and prospects and familiarise them with the products and services you offer.
Check out our top tips for designing marketing collateral that will wow your target market every time!
5 Tips for Designing Amazing Marketing Collateral
1. Create a Style Guide
It’s important to have a style guide to ensure consistency across all your marketing collateral. It keeps everyone on the same page about how every element including your logo, key graphics, fonts, slogans and brand-oriented words should be used.
2. Have Variations of Your Logo
Your business logo should be instantly recognisable for your business but remember that each type of marketing collateral may have different requirements. Develop variations of the same logo to fit on certain marketing pieces. For example, you might need a rectangular logo that fits on your envelope or business card or a mono and colour versions.
3. Use Great Graphics
If you want to capture the attention of your target audience then using just the right amount of graphics on your marketing collateral is a must. They help with the flow of your content as well as making everything easy to read and understand. The amount of graphics you use for each marketing piece may vary so it’s important to always design with your audience in mind.
4. Go for Quality
Whenever you’re presenting your brand to your target audience you need to appear professional and reputable at all times. Go for the best quality your budget allows, whether you’re investing in the type of paper you use or the quality of video on your website or social media channels – as this all affects just how well your targets respond to your marketing collateral.
5. Integrate Print and Digital
When investing in marketing collateral it can be a good idea to look for ways to integrate your print collateral with your digital marketing efforts. Broaden your customer reach by including website addresses and QR codes on your print marketing and promotions to drive targets to your digital side too.
For help creating awesome marketing collateral that gets your business noticed, speak to the design experts at your local Kwik Kopy today.
