Brochures can be a great way to market your products and services, but sometimes you need more pages to do your business justice. Printed booklets provide you with more space than a brochure to showcase your brand, not to mention having a longer shelf life for customers to refer to.
Booklets are almost like mini-catalogues and as a result of being more substantial the quality of your printed booklet can often have greater appeal when trying to reach your targets. Let’s also not forget that you can still fold a brochure into a DL size making them easy to mail and distribute.
Choosing to produce a well-designed booklet as part of your marketing strategy can give you a positive return on investment (ROI) if you get the look and feel just right. Here are some ideas to help you get creative.
3 Creative Printed Booklet Ideas
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Use Images
You can’t beat high quality full colour images and bold design to make a strong impact and effectively promote your products, services and brand. Think about using images about your industry, products, services and existing customers to connect with your audience or create a short ‘coffee table’ style booklet for instant visual appeal.
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Be Technical
A printed booklet is the ideal format to include detailed information that will appeal to your targets. You might want to use your booklet to go behind the scenes and showcase the technical side of your business, breakdown processes in layman’s terms or even explain jargon. Instruction manuals also work well in a printed booklet format.
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Have Broad Appeal
Think about printing a useful branded booklet by including inspirational quotes, recipes customers have shared or a daily planner that people can use. You can even use your printed booklet to include special promotional offers. Alternatively, publish a booklet that promotes a local charity your business is associated with, so that you get to raise the profile of your community involvement as well as shine light on a local worthy cause.
For printed booklets that make an impact for your business, speak to the team at your local Kwik Kopy today.
Image Source: http://www.1stwebdesigner.com/creative-booklet-brochure-designs/
