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typography mainIn today’s modern world of web design, typography is still holding its own. Yes, even as we see more and more of a shift towards visual content to accommodate mobile devices, typography continues to be a big deal.

You see when we think about typography we don’t just mean the font –  we’re looking at the bigger picture and exploring the role it needs to play in terms of your choice of typeface, the point size, colour palette and the layout on each web page on your site to make your content easy to understand and a compelling read.

Let’s examine further why typography continues to have such an important role to play when it comes to your web design.

4 Reasons Why Typography is Important in your Web Design

1. Attractive Content

First impressions count and great typography can help forgive in the most mediocre of content. By using typographic elements the look and feel of your copy can appear simple and easy on the eyes making it appealing to readers and help bring high traffic to your site.

2. Maintain Consistency

Typography plays a critical role when it comes to maintaining consistency throughout your website. The typography you choose should effectively complement your logo to create something unique to your business and help to establish your brand.

3. Complement Design

Typography complements your website design on every page. From the size and colour of your chosen fonts through to the arrangement and layout of all your texts, typography has an important role to play when it comes to the look and feel of your site and making the right connection with your target site visitors.

4. Easy Navigation

The way you use your typographic elements can affect how your content gets read and help guide people to the pages you want them to visit. Effective arrangement and alignment, smart use of bullet points, lists and sub-heads as well as the size and colours you use all help with the flow and appeal of your website.

As you can see, typography can be a powerful tool when used effectively. For web design that gets results for your business, speak to the team at your local Kwik Kopy today.

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