Whether you’re someone who makes or breaks New Year’s Resolutions, making a list of action items for the year ahead is a great way to kick-start your new year and help you achieve your business goals.
Here’s our top 3 New Year’s resolutions for small businesses:
1. Make Business Planning a Weekly Event
Planning is an essential component of success and lets you take stock of what is working so that you can make adjustments and set new directions. Try to make a regular time to review your business, even if it’s only 30 minutes a week, it’s a chance to stay on track and help you feel more focused and relaxed this New Year.
2. Join a new Networking Group
Speaking to other people in your business community is a great way to make valuable contacts and generate new ideas. So whether it’s a business organisation, networking group in your area or a relevant group on a social platform such as LinkedIn, make an effort to network to help nurture you and your business.
3. Promote your Business Regularly
Website: The New Year is a great time to think about a website refresh. Stay ahead of the competition with a site that is easy to navigate and includes great content.
Business Cards: Let your business cards make a great first impression for your business. Make your card work harder by adding something of value such as a discount coupon or other incentive.
Marketing Collateral: Make this year the year that you hand clients marketing materials that reflect your current business direction, convey the right messages and fit together as a complete package.
More promotional tips and tricks to help you toast to a successful year ahead.
1. Boost January Sales through email
Boost January sales by sending out a Happy New Year email with a special offer that drives customers to your website or in-store promotion. Help everyone get back into a routine following the festive season with tips and advice for getting the most out of the year ahead. Set your business apart by sending out a branded calendar or planner that will help keep your brand top of mind with customers all year round.
2. Remember content is king
Keep producing useful digital content that adds value for your customers and entices new prospects to your business. Make sure you include plenty of images and video content to your social media posts to help maximise exposure and make your content a lot more shareable in the year ahead.
3. Understand each customer’s journey
In the New Year a customer-centric company will be much more effective than a company offering good service. Instead businesses will be looking to appeal to every customer with a highly personalised approach. Companies will no longer buy customer database lists just to generate inbound leads, they will now look to nurture prospects at every step of their purchasing journey. This type of marketing automation will raise the bar when it comes to converting prospects and building a highly satisfied, loyal customer base.
For branded calendars and business planners that help you and your customers get off to a good start in the New Year, speak to the team at your local Kwik Kopy today.
Get in touch with Kwik Kopy to request a quote and let us help you and your business get ready for 2016 and a successful year ahead!
