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retain-staffAttracting and retaining the right people for any company can be a challenge but even more so for a small business. Employee turnover can be an expensive and the best strategy for a small business is to know how to hire and retain the right talent that doesn’t just rely on the type of compensation or company benefits that are larger brand can offer.

Believe it or not, reducing staff turnover actually starts during the recruitment process.  Try exploring every aspect of your applicants so that you can get a good idea of how their values align with your brand and how well they could fit in with your team. These days you can even use video interviews and interaction on social media platforms to gain further insight into the people you’re dealing with.

A shortlist of candidates with the right skills and experience is a good starting point but you also need to establish whether a person will be the right cultural fit if you want them to be with you for the long haul. Once you have the right employees as part of your company team, let’s take a look at some tips that will help you retain them.

3 Tips for Reducing Staff Turnover in Your Business

  1. Communication is key

If you manage the expectations of your staff members then their loyalty is likely to increase. Keep the lines of communication open by setting up weekly meetings and other forums so that staff can provide and receive feedback. Let your team members know that you are listening to them so that each individual feels as though they are being heard.

  1. Develop brand ambassadors

Encourage input about how your business should be run. Ask your staff what they think – from strengths and weaknesses when it comes to your products and services, to what your brand stands for and how they think the company should be run. Get your team on side and they will become great brand ambassadors for your business.

  1. Create great staff experiences

Take time to invest in your staff by mentoring and training your staff. Establish an environment where new ideas are encouraged and people are empowered to make decisions. Look for ways to create shared and meaningful team experiences and try offering some employee benefits and rewards that engage people in your business so that their attachment to the company and their team grows.

For innovative print, design and online solutions to help with your employee retention program, speak to the team at your local Kwik Kopy today.

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