Packaging is the first thing people see when they buy something from your business. When a customer orders something online, for example, they’re seeing your choice of wrapping paper, boxes, brand logo, slogan, and everything that makes your brand.
Whether you’d like to limit plastic pollution or carbon footprint, brighten your food packaging, encourage customer loyalty, or completely change your brand identity, packaging makes a statement.
The right packaging protects your products, but it also influences how customers see you, so how can you use packaging to your advantage?
Creative Packaging Ideas at Kwik Kopy
So, you’ve done some market research and know what your customer base is looking for. Check out some awesome ways to up your packaging game.
Change your branded packaging
Customised product packaging is designed for an unforgettable unboxing experience. From boxes to bags, tags and beyond, there are so many ways to boost your brand packaging. Customers will say, “Oh, I know that brand!” just by the image.
You will be able to add some personality to your designs, highlight high-quality materials, maintain a consistent brand image, or add excitement to your unboxing experience, as a thank-you card, a discount, or a free sample.
Branded packaging puts your brand logo at the forefront.
- Cardboard mailers come in a variety of sizes and configurations to protect and encase your products.
- Flexible mailers are made from biodegradable materials and are perfect for shipping fragile items like clothing
- Pillow boxes are perfect for small, lightweight products like jewellery, cosmetics, or gifts
- Wine boxes provide a snug fit for wine bottles and are great for corporate gifting
Custom printed swing tags
Do you own a clothing business? Swing tags are what people look at to find price and product information, so why not make it memorable?
From promotional giveaways to gift packaging and high-end retail products, swing tags come in minimalist, sleek, or specialty finishes to match your audience. Choose from a variety of cardstock and premium finishing options to make your brand stand out. Show off:
- Price tags
- Product information
- Promotional offers
- Gift tags
Your ideal shape might be a rectangle, circle, square, or chamfered. Popular card stocks include matte, gloss, uncoated, and recycled options as a unique way to express your brand and elevate your packaging.
New product boxes
Product boxes have your brand logo, and it’s an excellent way to show your business or company for the first time.
- Fashion boxes for accessories, clothing, and reflecting brand style while keeping everything safe
- Event product boxes for merchandise or memorabilia
- Food and beverage boxes for delicious, limited-edition treats
- Corporate gift boxes to welcome new employees
Kwik Kopy uses die-cut technology to produce product boxes in any shape or size!
Try short-run custom packaging
This type of packaging goes beyond the box; you transform the customer experience with stickers, labels, and packaging all in one. Types of shipping materials include:
- Labels that communicate essential information
- Packing tape to show your brand’s voice
- Mailing boxes so your product arrives safely and securely to the recipient
- Direct mail that cuts through clutter and reaches audiences directly
The contents of the package are the best part but never underestimate a good custom package. It matters just as much. Imagine opening a box of makeup, and you receive two free samples and a small chocolate and complement them with thank you card inserts or stickers. Your customers will feel spoilt and like you care about their experience even after they have made a purchase.
Custom mailing boxes
Own any ecommerce businesses? Secure and sustainable mailing boxes help your products get from A to B. Created with resilient, eco-friendly cardboard, they are prepared for all shipping conditions. These custom shipping boxes are:
- Built tough for delivery
- Designed for your brand (go beyond the brown box!)
- Are completely sustainable, eco-friendly materials (no packaging waste)
- Fully customisable from size, shape, print finishes, and interior branding
- Printed and delivered with local support and fast turnaround times (over 90 centres around Australia)
If standard sizes don’t meet your needs, custom-sized “with compliments” slips allow for a greater degree of flexibility. It doesn’t matter if you need a larger box for multiple items or a uniquely shaped container for distinct products; there is so much you can dream up!
Why Take the Time to Improve Packaging?
- Create emotional impact: Thoughtfully designed, tactile packaging helps customers feel more connected to your brand from the moment they pick up the box.
- Tell your brand story: Use your packaging as a canvas for messages, narratives or product insights that strengthen your marketing and deepen engagement.
- Boost user-generated content: Eye-catching, memorable unboxing experiences encourage customers to share photos and videos online, helping your brand grow organically.
- Increase perceived value: Premium, well-crafted packaging signals quality and sets expectations before the product is even revealed.
Request a quote or look at our graphic design services to get started.
Call Kwik Kopy for Packaging Options Today
Kwik Kopy has been colouring Australia with success and rattling the print industry for over 40 years, so you can trust us when you are planning a fresh look for your packaging design. We help Australian entrepreneurs and businesses make their mark on the world.
Going beyond for our communities, customers, franchises and the planet, your ambition is our ambition, and we want to make it possible. We are all about pushing boundaries, igniting ideas, and fostering connections beyond just printing. Choose us for:
- Comprehensive training programs
- Kwik support when you need it
- A supportive franchise network
- Financing and transparent royalties
- Marketing and brand strength
- Franchising FAQs
Contact us today by calling 1300 251 787 or sending an online enquiry to know more about our key products, labels, stickers & packaging, and industry solutions that work for you.
And if you are over plastic packaging, sustainable packaging is woven into the way we print. More than 80% of our centres hold Sustainable Green Print certification, reflecting our dedication to reducing our environmental footprint. Our eco-conscious printing choices help pave the way for a cleaner, greener tomorrow. Partner with us and be part of the change—today and into the future.
Select your nearest Kwik Kopy store in NSW, QLD, VIC, ACT, SA, or WA.
