How to Get the Most Out of Your Label Printing

Whether you’re packaging a gourmet jam, a skincare serum or a tech gadget, your label is often the first impression your product makes. And just like a handshake, it should be confident, clear, and memorable.

To get the most out of your label printing, it’s essential to choose the right size, shape, layout, and materials that suit your product, and effectively communicate your brand. Clever label design can elevate your packaging, boost brand recall and drive customer trust.

Here’s what to consider when creating high-impact labels that work as hard as you do.

How to Select the Right Size and Shape for Your Labels?

As a rule of thumb, the label should be custom-made to fit the product and not vice versa. The size and shape should complement the product packaging, making it easy to apply while leaving room for important information. It’s tempting to go big, but oversized labels often wrinkle or peel easily when they don’t complement the product’s dimensions.

Key Considerations:

• Packaging shape: Cylindrical bottles, flat boxes or curved jars; each shape will require its unique label formats to ensure it sticks and lasts throughout the user journey.
• Label placement: Will it go front and centre, wrap around, or sit on the lid or base? This will help determine optimal dimensions.
• Compliance and content: The label must accommodate necessary and compulsory information, such as ingredients, barcodes, or warnings. A beautifully designed label is only effective if it’s also compliant.

Common Label Shapes

• Rectangle: Great for straight-edged containers and maximising space.
• Circle or oval: Perfect for lids, bases or compact spaces.
• Custom die-cut: Want something truly unique? Custom shapes can mirror your logo or product form for a more memorable look.

Our product label printing services are compatible with a wide range of packaging types, including bottles, pouches, boxes, and tins.

For efficient, high-volume labelling across bottles, jars, or packaging lines, roll labels offer speed and precision. They’re ideal for automated or hand application, especially in food, cosmetic, and retail industries.

Expert Tips for Layout and Brand Alignment

The layout of your label plays a crucial role in how quickly your product is recognised, understood, and trusted. A thoughtfully designed label draws attention, guides customers through key information, and reflects your brand’s values.

Your label should tell a story, and like all good stories, it needs clear structure.

• Primary message: Such as brand name or product title. It should be the first thing the customer notices.
• Supporting details: such as ingredients, product features, taglines, or claims (e.g., “all-natural” or “made in Australia”).
• Functional info: Such as weight, instructions, expiration date, barcode, and legal statements.

Use font sizes, colours and spacing principles to guide the eye in a logical flow from top to bottom or left to right. And remember, best-performing labels are always easy to read and hard to forget.

Bring Forth the Brand Personality

Is your product high-end and minimalist, bold and quirky, or natural and earthy? Your label should echo that aesthetic, precisely.

Sticking to brand colours, fonts and image styles for a cohesive look across your product range and marketing collaterals affirms the consumers’ trust in the brand.

Consider extending your design beyond just labels into comprehensive brand packaging. Think unboxing experience and packaging that can be repurposed – this reinforces your identity at every step of customer participation.

And finally, add a QR code, your social handles or a short website URL to connect customers to your digital touchpoints. This is particularly effective for limited-edition ranges, artisanal goods, or eco-conscious products where the backstory adds value.

Want to add a premium touch? Foil labels use metallic effects like gold, silver, or holographic accents to elevate the perception of luxury and exclusivity.

Our team of brand packing experts can help you create labels that drive sales and customer retention. Get in touch so we can design the most exceptional branded packaging for your products.

Selecting Suitable Materials and Adhesives for Your Product

Durability is a crucial consideration in the design process for labels. The material you choose can genuinely elevate your product and help it withstand whatever the world throws at it. From water resistance to freezer-safe adhesives, getting this part right means your label stays stuck and legible through transport, storage and everyday use.

Material types to consider:

• Paper: Cost-effective and ideal for dry goods or short-term use, with variations available such as matte for a subtle finish or gloss for added shine.
• Polypropylene (PP): A synthetic, waterproof option ideal for items that are refrigerated or exposed to moisture.
• Vinyl: Highly durable and tear-resistant, perfect for outdoor or high-touch products.
• Textured stocks: Perfect for adding a tactile appeal with linen, kraft paper or embossed finishes for a handcrafted, premium feel.

For a sleek, “no-label” look, clear labels blend seamlessly with transparent packaging, letting your product shine through while keeping branding intact.

Adhesive types to consider:

• Permanent: For labels that should never budge, such as food jars, cleaning products, and anything handled regularly.
• Removable: Great for promotional stickers or temporary labels where no label residue is a top priority.
• Freezer-grade: Specially formulated for products stored below zero degrees, such as frozen foods.
• High-tack: Suited for curved surfaces that need extra grip, or products exposed to rough handling.

When it comes to sticker printing, we offer end-to-end solutions. A wide range of finishes, adhesives and stock types so you can tailor every label to match your product’s real-world requirements. For custom sticker printing services, contact our team, and we will take care of the rest.

Leverage Your Labels for Maximum Customer Retention

Once the size, shape, materials, adhesives, and other basics are finalised, don’t shy away from testing your labels for impact, performance, and efficiency.

• Always request a proof: Before running a full print job, review a printed proof to ensure accuracy. This helps you catch issues with alignment, colour accuracy or sizing that aren’t always obvious on screen.
• Check for consistency: Ensure your label colours match those of your other marketing materials and packaging. Even slight variations can disrupt brand recognition.
• Plan for scaling: If you plan to expand your range, build flexibility into your label system, such as a consistent layout that accommodates different flavours, scents, shapes, or SKUs.
• Invest in quality: Cutting corners on labels may save a few cents upfront, but it can ultimately cost you in damaged goods, unreadable barcodes, or a subpar customer impression. Think of your label as a mini billboard; it should sell and stick.

A correctly designed and executed label adds polish, professionalism, and trust to your product. Don’t forget practical applications like mailing labels, which help maintain brand consistency through your shipping and logistics materials.

Let’s Create Labels That Stick – and Sell

At Kwik Kopy, we work with businesses across Australia to create standout product labels and packaging that perform as well as they look. Whether you’re just getting started or refreshing an existing line, our team can help you choose the best size, shape, material and design approach for your needs.

Explore our full range of labels, stickers and packing services.

Find your local centre or request a quote and let’s bring your brand to life – one label at a time.