No matter what you do for business, you want customers to feel great hospitality the moment they walk in — and the right marketing materials play a big role in that. From menus and signage to packaging and loyalty programs, every touchpoint shapes how people experience your venue and whether they return.
So how do you encourage someone to book a table, try a new dish, or become a regular? It starts with clear, consistent, and engaging hospitality marketing. Here is a simple 6-step recipe to help you elevate your customer experience and strengthen your brand.
1. Have captivating food imagery
Everyone knows the slogan “the burgers are better at Hungry Jacks”! What can you do to stand out in a competitive field like food and beverage?
Make your brand message visible with banners that are fully customisable. Durable, versatile, and vibrant, they are built to handle all weather conditions outside and work well indoors.
Pull-up banners, for example, promote your hospitality business, highlight your brand, or communicate key messages (such as a Wednesday parmigiana deal). These banners are:
- High-end and accommodate all budgets
- Have stunning visuals with high-quality printing technology
- Have sturdy construction
- Are lightweight and portable
- Versatile for consistent branding or narrating your story
What are some other things you can do? Use high-quality images on your website, delivery apps, and third-party listings. These photos should be sharp, compelling, set your dishes apart, and leave an impression. You can also put together engaging videos, like pulling stringy cheese from one of your signature sandwiches on the menu. You will be converting views into customers.
2. Change your menu design
Menus are what patrons look at when they first sit down for a meal, so you want them to be visually appealing and easy to read! Rework:
- Dine-in menus
- Takeaway menus
- Cocktail & wine lists
- Specials and seasonal menus
Capture the essence of your culinary journey with a menu fusing visual components with clever copy to show off your delicious dishes. Overall, you want to be promoting an emotional connection with readers.
These menus are also complemented by print, signage, and digital options, table tents for highlighting specials, and loyalty cards to encourage repeat business.
3. Create loyalty cards
Every purchase at your business deserves a thank you, and what other way to do this than with loyalty cards? These cards are useful for coffee shops and cafes, retail stores, trade services, and more. It is a terrific way to foster repeat business and customer satisfaction!
- Reward customers with products and services, such as a free coffee on their birthday
- Provide exclusive discounts to loyalty cardholders
- Invite loyalty card members to special events or product launches
- Boost customer experiences with early bird access to sales and promotions
Complement this marketing choice with mini gift cards to incentivise larger purchases or introduce new customers.
4. Carry your brand with paper bags
With paper bags, every purchase can be turned into a mobile advertisement. When customers tote around their purchase, your logo takes centre stage for passing shoppers to notice. There’s size, quantity, and design options you can choose from.
- Sustainable materials
- Brown or white paper
- Custom branding solutions
- Retail essentials
- Multiple size options
Complement them with corporate gifts for clients or employees.
5. Try branded apparel
Branded clothing is an exceptional business promotion tool. Unite your staff and put your brand at the forefront for general customer service, charity events, corporate training days, and more.
With branded apparel, put in place mobile marketing carried by your partners, team or loyal customers and reach ends that traditional advertising may not reach. Wearing ambassadors include:
- Polo shirts
- T-shirts
- Baseball caps
- Dress shirts
- Zip-up jackets
- High-vis vests
- Flat caps
- Hoodies
- Beanies
Kwik Kopy uses specialised printing technology, so your design of choice translates beautifully onto several clothing materials. We have expert graphic design services if you’re still planning a logo or want to rebrand with new colours and fonts.
Read: How to Design Truly Memorable Business Cards.
6. Design new product boxes
Product boxes mean that your first impression is done the right way. Kwik Kopy offer a wide variety with your brand logo, such as:
- Event boxes to enhance the attendee experience that contain exclusive merchandise
- Food and beverage boxes containing gourmet treats, artisanal beverages, or organic produce
With die-cutting technology, we produce product boxes in just about any shape or size. Collaborate with a graphic designer for custom designs that reinforce brand identity and excite recipients.
Why trust Kwik Kopy with your hospitality marketing needs?
- Comprehensive Training. Our training programs are built to support your long-term success.
- Franchise Community. Become part of a supportive network and learn from like-minded entrepreneurs across the system.
- Kwik Support. Access dedicated assistance from your Area Sales Manager and our IT, HR, Marketing and Digital teams.
- Financing & Transparent Royalties. Benefit from an approved franchise system supported by major banks, with clear and transparent royalties.
- Marketing & Brand Strength. Grow your business by leveraging a trusted national brand and our ongoing marketing efforts. Customer relationships and customer retention is so important.
- Franchising FAQs. Explore everything you need to know about becoming a Kwik Kopy franchisee.
Require Hospitality Marketing Support? Get a Quote!
Whether your concern is the guest experience, inventory management, customer loyalty, social media, or expanding your customer base, Kwik Kopy is committed to helping Australian entrepreneurs and businesses make their mark. We go beyond for our customers, communities, franchisees, and the planet — it is who we are and what we love. Your ambition is ours. We make it possible.
This has been our mission since Day One, more than 40 years ago, when the Penfold family opened the first Kwik Kopy in Australia. Their focus on optimism, creativity and imagination continues to shape a culture where everyone in our 90+ centres sees challenges as opportunities.
From printing to labels, stickers, and packaging, Kwik Kopy has everything in one for hospitality industry solutions.
Contact us today by calling 1300 251 787 or enquiring online if you’re not sure of the specifics: we’re here to get things right for your business.
