If you’re looking for a cost-effective way to make a lasting impression then look no further than the decal! A ‘decal’ is basically a large sticker that can be attached to a surface after the paper on the back of it is removed. Take window decals, for example – they are a terrific way to transform a bare window into an eye-catching advertising space.
One of the reasons decals are enjoying such popularity is that they can be easily customised for each business. They offer a great way to draw attention to your business or a particular product, grabbing the attention of customers and prospects alike. Some companies have reported as much as a 500%+ increase in business just by using decals as their only form of promotion.
If you’re wondering what you can use decals for in your business, you’ll be pleased to know that the possibilities are endless. You can include pictures, your company logo, news of promotions, sales, discounts etc. What’s more, decals have the potential to become a real talking point.
Here are five innovative examples of decal use at its best!*
Apple Store Window Decal
We love this broken-glass sticker which was placed on the window of an Apple store to promote the iPod Hi-Fi.
Batman Stickers
To mark the launch of Batman Begins on a TV station, stickers were placed on footpath lights, so that people could see the bat signal every time the lights were on. We love these floor stickers – very effective.
Bubble Hair Salon and Spa Decal Printing
This hair salon very cleverly decided to place a temporary sticker on the road to create a comb-shaped zebra-crossing adjacent to their salon.
Road Safety Bus Advertisement Sticker Decal
People would find it hard to ignore this message, with a sticker placed on the front of a bus to encourage pedestrians to look both ways before crossing!
Coffee Manhole Decals
An innovative way for coffee company Folgers to promote their brand with stickers displaying an aerial view of a coffee mug placed on top of steaming manholes all over Manhattan. Small holes in the sticker allowed the steam to exit the drainage system.
For more information about creative decals or to discuss effective ideas to make your brand stand out, speak to your local Kwik Kopy Centre today. You can also download your free eBook, Making Your Brand Bigger with Large Format Printing.
Image source: http://www.webdesignerdepot.com/2010/05/creative-uses-of-stickers-in-advertising/
