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Direct Mail Campaigns: opening a printed direct mail letterA direct mail campaigns are a great way to reach your customers or prospects. In a world of digital, the novelty aspect of something tangible arriving in each target’s hands can have a positive impact on your business. Direct mail is always cost-effective, easy to produce and when done well, is likely to be shown and shared with others. Let’s look at some of the other business benefits direct mail offers your brand.

5 Reasons Direct Mail Campaigns Deliver Real Business Benefits

1. Gets You Up Close and Personal with Direct Mail Campaigns

Adding a personal touch to your direct mail campaigns – such as a name and/or other relevant information such as a birthday or anniversary – helps nurture your relationships, make customers feel valued and more likely to buy from you.

2. Keeps Your Business on Target

An added bonus of direct mail is that it can be tailored to the specific targets your business needs to reach. Customers and prospects are far more likely to respond to information and campaigns that relate to their specific needs and direct mail lets you customise your promotions accordingly.

3. Familiarity Helps Breed Loyaltybrand-loyalty-marketing

Direct mail has huge appeal to your targets, particularly when their inboxes are flooded. In fact, plenty of email users admit to not opening and reading messages. Direct mail on the other hand is a familiar format that is both comforting and appealing – helping your business stand out from the crowd.

4. Enhances Your Marketing Efforts

Direct mail is perfect for building a promotional campaign that combines traditional print with online. Direct mail lets you target customers and prospects to take action such as redeem an offer, visit your shop, make a phone call or head to your website to learn more about your business, sign-up for a discount or to your blog or newsletter.

5. Measurement Made Easy

When you’re busy with the day-to-day running of your business, it’s comforting to know that the success of your direct mail campaign is easy to measure. Rather than reviewing complex analytics, you simply need to track the number of offers redeemed or enquiries made to know if you’re direct mail piece has been a hit!

Direct Mail Campaigns Tip:

Don’t forget to update your customer records to ensure your direct mail campaign success. It’s important to have a quality database that includes current contact details of the people you most want to target in order to maximise your direct mail reach.

For help creating an effective direct mail campaign that appeals to your customers and supports your marketing efforts, speak to the team at your local Kwik Kopy today.

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