With the new financial year well under way, you’re probably already laying the foundations for your 2015 B2B marketing plan – or at least you should be!
Knowing what marketing trends will be making an appearance in 2015 will help you stay ahead of the competition with a marketing strategy that is both relevant and effective.
5 b2b Marketing Trends for 2015
1. Micro-Targeting
Thanks to analytics, you have more information about your customers than ever before and 2015 will be the time to use this to your advantage. You should be focused on incorporating customisation and personalisation strategies to reach customers in a more meaningful way.
2. Paid Placements
It started with Facebook, but the other social media platforms are rapidly getting on board. These days even LinkedIn, Twitter and Pinterest offer sponsored content placement. In 2015, this trend is going to continue with ‘free reach’ getting more and more difficult to access within the social media realm.
3. Mobile! Mobile!
Mobile optimised content is not exactly a new trend, but if you haven’t made your content mobile friendly by 2015, then you are definitely going to be left behind. Mobile optimised content is becoming more and more important for businesses and if you’re not on board then you risk becoming irrelevant in the eyes of your audience.
4. Marketing Automation
As technology advances, more and more of your marketing tools will become automated. You’ll have access to real-time results with the ability to adjust your marketing strategies to respond to even the most minor changes in data.
5. Quality Content
With more and more business owners implementing a content marketing strategy for their businesses, the quality of your content will become increasingly important. Consider seeking out experienced content creators to help you engage your audience more effectively.
For help creating an effective B2B marketing plan for 2015, speak to the team at your local Kwik Kopy today.
