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Your database is one of your most valuable business assets, but its value relies heavily on the quality of your data. If your database is littered with old, incomplete or unverified data then it’s going to be more hassle than help in the long run.

Cleansing your database data takes time and it’s a job that few enjoy – but the results are more than worthwhile.

So, where do you start and what should you do? We’re glad you asked…

Data Structure

Before you get started you need to decide on your preferred data structure. If there is more than one person working on the database, make sure you’re on the same page so that your data remains consistent.


If you’re not sure you’ll have the resources to clean your entire database, ignore all your recently contacted data. Work through old data first and then make your way to recent data if you still have time.

Know Your Action Date

The data in your database is going to be constantly changing. For example, 30% of your B2B data will be out of date within 12 months. So – if you’re cleansing your data in preparation for a big campaign, time it so that you’ll finish up just in time to make the best use of your new clean data.

Use Online Resources

LinkedIn is a great resource for checking up on a customer’s current position or company and you can use tools like JobChangeNotifier to alert you if your key contacts make changes like changing their job title, or move to a new company.

Make it a Habit

Once your database is clean, the best thing you can do is keep it that way! Checking data regularly will mean that next time you won’t have to devote so much time and energy to getting everything back on track.

For more tips on successful database management, speak to the team at Kwik Kopy today.

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