In just a few weeks, Santa will be revving up the sleigh and starting off on his magical journey.
Of course, this means you still have time to promote your business to customers and prospects and give business a boost in the lead up to the holiday season and beyond.
Here are some ways to get your business noticed.
3 Holiday Marketing Ideas for Small Business
1. Go Mobile
Australia’s smartphone penetration is one of the highest in the world. So if you want to reach customers on the go this Christmas make sure your website is mobile friendly. At the very least, your trading hours and store locations should be easy to find by someone using a tablet or mobile device. SMS messaging also has a high success rate.*
* A study by Nielsen shows that 98% of people will read an SMS message within 3 minutes of receiving it!
2. Use Social Media
Social media is a great way to reach a large number of people quickly. Use Facebook posts, Instagram and Twitter to build anticipation about the Christmas countdown as well as creating excitement and a sense of urgency around your holiday season promotions.
3. Say Thank You
The festive season is the perfect time to say Thank You to your customers and let them know how much you value their business. Think about using printed flyers and direct mail to offer exclusive promotions and discounts for the holiday period. Send a festive card or eCard to let them know you care or surprise your customers with a branded calendar or customised gift to put your business top of mind.
Don’t forget there are plenty of people who leave it right up to Christmas Eve to make purchases – so think about quick and easy ideas and promotions that allow you to effectively target even the last minute shoppers.
For marketing ideas for your small business that engage customers far beyond the holiday period, speak to the team at your local Kwik Kopy today.
