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How to pick the right fontfont-examples-typing

Although it may seem like a minor detail, your choice of font can speak volumes about your business. Whether you’re designing marketing collateral or a business website, the fonts you choose and the effect they create is helping to tell your brand story.

With such a vast array of fonts available it can be tricky deciding which ones are right for your business – but that’s where we can help! We’ve put together some helpful hints and tips for choosing the right font for your business.

Helpful Hints for Choosing the Right Font

Building your brand with the right fonts

Think about your brand personality and how you want to be perceived by your target market. Different fonts convey different messages, so it’s important to know the image you want to communicate from the get-go. Is your brand identity all about being seen as serious and trustworthy or is young and energetic more your style?

Font styles that fit with your brand identity

The fonts you choose will help frame the way your brand communicates to its target audience visually. Some fonts are traditional and formal, some more sophisticated, others playful and fun.  Once you’ve worked out exactly what you and your business stand for then choosing the right font style for your brand will be easy.  As a rule, fonts can be divided into four basic types.


Serif fonts convey a classic, trustworthy feeling. They are commonly used to inspire confidence, authority and reliability.

Popular Serif Fonts: Times New Roman, Garamond, Palatino and Baskerville


Sans serif fonts are seen as simple, modern and young. They bring a clean,  contemporary feel to designs.  Sans serif fonts are often seen used for the web.
Popular Sans Serif Fonts: Arial, Helvetica, Avenir and Futura


Script fonts (which include most handwritten fonts) convey a sophisticated, more feminine vibe. They are commonly used to inspire warmth, elegance and friendliness.

Popular Script Fonts: Edwardian, Bickham, Mission and Spring Script


Every day more and more novelty fonts are made available. Novelty fonts convey a strong personality and can be quirky and fun. They are almost more artwork than lettering, creating impact and visual interest, helping you stand out from the crowd – but it’s a good idea to use them sparingly as they can be difficult to read.

Choosing the right font for your website

Readability is key when choosing the right font for any design. When it comes to font selection for your business website, it’s important that you choose a style that not only fits in with your overall branding but is also going to enhance your appeal to site visitors. In addition to thinking about your web design and how your text works with other design elements on your website (e.g. images, colour), there are some other consideration when working with web fonts. Your choice of font style should be compatible with web browsers (desktop and mobile) and be able to load quickly. Don’t forget that these days, users have zero tolerance for slow websites so it’s important to get all the elements just right.

Need help picking the right font to represent your brand? Our design team is full of font fanatics and typography geeks ready and able to advise you on the best font solution for your marketing materials and business website. Speak to your local Kwik Kopy today and we can help you to pick the right font.

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