As a small business, the more you are seen to be involved with your local community then the more likely it is for your company to reap the rewards that come with local support.
Let’s take a look at some of the ways you can market your business to enhance your brand profile amongst local customers, prospects and other businesses in your area.
6 Local Business Marketing Ideas
1. Sponsorship
Sponsoring a local sports club or event is a great way to gain exposure for your business and show your support for your community. So check your local council website for news about upcoming community events and sponsorship opportunities.
2. Donations
Consider donating a product or service as a prize at a local trivia night or community event. Remember, clubs, schools and other associations often reward you with a display of your business name on signage and promotional activities.
3. Competitions
A business card drawing competition is a great way to promote your business (and build a database of customers and new prospects). Simply place a bowl at your reception with a sign asking people to drop in their business cards for a chance to win a prize from your business. You could also run this just as effectively at a community event or trade show.
4. Giveaways
Everyone loves a freebie and promotional products with your business name and contact details printed on them make great giveaways at community events. Even something as simple a custom printed balloon given away at a local event is enough for your business to make a big impact.
5. Social media
Social media is a great way for you to reach your local community 24/7 so make sure your business has a presence on all the major sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.
6. Local PR
Local PR is a great way to gain local exposure for your brand, so get to know your local newspapers and other media and if you’re involved in a community event then let them know about it.
Never forget that your local community is made up of the people who can keep you in business. So it’s important to capitalise on any opportunities that present your business in a positive light, showcase your support for your local area and lets you communicate with your customers.
For more local business marketing advice and ideas, speak to the team at your local Kwik Kopy today.
