An effective email marketing campaign helps you nurture your existing contacts to grow your business as well as increase your database of prospects.
Let’s take a look at some of the steps you can take to get your business on the path to email marketing success.
5 Tips for Effective Email Marketing for Small Business
1. Simple Design
When it comes to the design of your email marketing templates, don’t overdo things and remember that less is more. Design tips to get the best results include using design elements to highlight important sections of copy and including one primary call to action (using text links and graphics). Following the 80/20 rule for text (80%) and images (20%) will also help make the right impression with your audience too!
2. Great Subject Line
Taking time to think about your subject line will help you achieve an effective email marketing campaign. If you want to keep your emails out of your recipients’ spam then stay away from words such as guarantee, urgent, free and order now. Think of ways to be memorable or intriguing, include your business name and stick to no more than 50 characters. Scroll down to see our best subject line tips.
3. Organise Your Database
Invest time in cleaning up your existing database and make sure you get rid of any out of date information and update the people on your list including all relevant contact details.
4. Segment Your List
Segment your database into specific lists such as location, industry and lead source, to help you target your market more effectively with relevant information and achieve higher click through and response rates.
5. Test Everything!
Before you hit send on any email campaign then make sure you setup proper tracking to monitor your success rate. Remember to always track, test and refine your email campaigns. Review everything – including your subject lines, style and tone of copy, calls to action, font, colours, formatting etc.
5 Best Practice Email Subject Line Tips
1. Make sure you state the subject of your email in the least amount of words possible
2. Ensure your email subject line is something of relevance to your target market
3. Try creating a personalised subject line (and make sure this is backed up by personalised content – as fans of the generic mass email are few and far between)
4. Be cautious when trying to entertain your audience and if you do choose to use humour – make sure your humour will be understood
5. For mobile audiences – communicate your message in the first three words. Remember mobile devices cut off a subject line anywhere between 25 and 40 characters (depending on the device). As a guide – iPhones will cut off after 35 characters.
At the end of the day, you’re the person who knows your business the best so take time to work out how to best reach your target audience.
For help creating an email marketing campaign that gets results for your business, speak to the team at your local Kwik Kopy today.
