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trends mainIn the fast paced world of digital, web design is constantly evolving. New technologies, practices and patterns are popping up all the time so let’s take a closer look at some of the new trends likely to emerge this year.

4 Web Design Trends for 2015

1. Vibrant Design

Expect to see designers pull out all the stops with vibrant, unexpected colours contrasted with subdued and muted environments. Large scale typography will also be favoured and more variety as we look for ways to be more functional, responsive and versatile in response to the varying reading distances and range of devices visitors are accessing your website from.

2. Strong Images

2015 could be the year of large compelling background images and subtle parallax effects will be used with great success to replace sliders. The hero image is expected to be a big hit this year combined with rich typography for maximum effect. Use of video will also be preferred for telling a brand story to appeal to site visitors who don’t want to read lots of text.

3. Interactive Graphics

Infographics provided a breakthrough in how to convey big chunks of information to targets in an easily digestible way. 2015 will take this to a whole new level with the web graphic, essentially an interactive infographic. Your site visitors need visual stimuli to help them process information and the web graphic allows you to provide a more engaging experience.

4. Card Patterns

Content needs to fit on different types and sizes of screens, so cards are rapidly becoming a great design pattern for mobile devices and we can expect to see them used often in 2015. Card-based design is an effective way to communicate quick stories and give bursts of information to your site visitors in a condensed format. Cards can be used in a variety of ways and provide an exciting alternative to using to using lots of text. As well as providing info that is digestible and being responsive, cards also let your site visitors share content easily across social, mobile and email platforms.

For a website that keeps your business ahead of the competition, speak to the web and digital team at your local Kwik Kopy today.

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