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webdesignThese days it can be easy to have an online presence without a dedicated website. But if you’re putting all your time and energy into social media without a dedicated website to bring it all together – then you run the risk of diluting your online influence.

Creating a business website can be daunting, which is why it seems so much easier to open a Facebook account or Twitter profile, but with just a few tips you can create a powerful and relevant website to increase your online credibility.

Here are 4 Best Practice Web Design Tips to Get You Started …

  1. Keep it Simple Use bigger fonts and fewer navigation points to create a clean, intuitive design that users will love. Simple design is particularly important if you aren’t in a position to create a dedicated mobile site for mobile visitors because the more content you have on your page the more difficult it will be to navigate from a mobile device.
  2. Make Your Product the Hero Small business owners often make the mistake of talking so much about themselves and their business that they take focus away from the service they provide or products they sell. Take the spotlight away from you and put it on your products instead.
  3. Make Sure It’s Speedy Pay attention to your website’s load times. Don’t overload your site with graphics and if your site is especially slow, consider upgrading to a more expensive hosting option. A painfully slow website is sometimes worse than no website at all.
  4. Learn About SEO Learning about SEO (search engine optimisation) is one of the best things you can do to ensure your website’s success. Successful SEO will increase your search engine rankings so that your customers can find you more easily.

If you need more help creating an excellent small business website, the team at Kwik Kopy is here to help. Contact your local Centre for an obligation free web design consultation.

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