Select store
Find your closest Kwik Kopy store
  • Store

LocationbasedservicesWith GPS technology becoming more and more advanced and 4G connections available in most cities across Australia, location-based services are becoming a more valuable marketing tool for small business.

What are Location-Based Services?

When location services are enabled on a phone, you’re able to pinpoint the user’s location, not just down to which town or city they are in, but even which shop, restaurant or house they are at.

As a business owner you can use that location information to pinpoint specific users at specific times by setting up ‘geofences’. By cordoning off a designated campaign area, you can program your mobile app to send a targeted message to any app user that walks into your ‘geozone’.

Geofence Campaigns

There are a number of ways that you can use geofences to market your business, but one standout idea comes from Guatemalan shoe manufacturer, Meat Pack, who set up a Geofence around each of their competitor’s stores.

Each time someone with the Meat Pack app entered into a competitor’s store, they were automatically sent a timed Meat Pack discount code. The coupon started with a 99% discount and reduced the discount by 1% every second until the user entered their closest Meat Pack store. The user was eligible for whatever discount was on the screen the second they stepped into the store.

Within a week of the campaign launch, Meat Pack had poached over 600 shoppers from their nearby competitors, with one very fast customer managing to get an 89% discount on his shoes.


Of course, there are some limitations to location-based services. For example, the strength of a user’s connectivity and the individual’s sharing settings will impact the usability of an app – but overall location-based campaigns offer an inventive way to add value to your brand experience.

Select Your
Kwik Kopy Store

Use my current location

Free download

Please provide your details to proceed with the download.

"*" indicates required fields