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YoutubeFinding new and effective ways to market your small business can be overwhelming, particularly if you’re only just starting to build a strong online presence for your brand.

Social media marketing can be particularly confusing and with so many platforms to choose from, how do you decide which one suits your business goals?

Video Marketing Can Deliver Results

The great thing about YouTube is that it complements almost all of the other social media platforms. YouTube clips can be easily shared on Facebook and Twitter, but unlike some other forms of content marketing – video marketing is particularly powerful.

Research shows that users spend 88% more time on websites that have video content and that visitors are 64% more likely to buy a product after they’ve seen a related video. Here are some tips on how you can use YouTube to get results for your business.

3 Ways to Use YouTube for Your Business

1. Showcase Your Products

Having beautiful photographs of your products is great, but there are aspects of your product that still photography can’t capture – and that’s where YouTube comes in. Show customers how to use your products, create a video comparing your product with the competition, perhaps show them how to assemble it when it arrives – or even how to service or clean it.

2. Position Yourself as an Expert

Use YouTube to build your reputation as an expert in your field by using it to share industry knowledge. Include video tutorials, tips for success, or share industry news as it breaks. Position yourself as an expert in your industry and you’ll be the first person your customers think of when it’s time to buy.

3. Let Your Personality Shine

Video marketing is not just about information, it’s about entertainment as well – so don’t be afraid to add a little character and colour. Video marketing is a wonderful way to show off the true personality of your business.

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